This isn’t one other run-of-the-mill roundup of the “greatest” web optimization podcasts on the market. I polled Twitter, then trawled via the suggestions to search out high quality ones which can be nonetheless producing common episodes.
From broader discussions on web optimization to extra technical deep dives, these 15 podcasts are perfect for each type of marketer. So hear carefully, and vote to your favorites.
Loading …1. The Authority Hacker Podcast
Hosts: Gael Breton, Mark Webster
Subjects: web optimization, advertising, content material advertising
Frequency: Weekly
Avg. episode time: 60 minutes
Web site: Authority Hacker
Hear on: Spotify, Soundcloud, Apple Podcasts, Stitcher
This well-loved podcast is equal elements informal and informative. Gael Breton and Mark Webster make a convivial pair, and talk about all issues web optimization in between witty banter.
Aside from masking Google updates, Gael and Mark sort out web optimization questions and share their experiences working authority web sites and blogs—together with how they constructed and offered considered one of their web sites for a six-figure sum.
2. Search Off the Report
Host: Google’s Search Relations Staff
Subjects: web optimization, tech web optimization
Frequency: Weekly
Avg. episode time: 25 minutes
Web site: Search Off the Record, Twitter
Hear on: Google Podcasts, Spotify, Stitcher, Apple Podcasts, Search Off the Record
Curious concerning the internal workings of Google Search? Go behind the scenes with Search Off the Report.
Episodes heart on launches, Google Search Console function prioritizations, and tasks that Google Search groups are engaged on—whereas often veering into technical territory with discussions on JavaScript and extra.
To additional your studying, transcripts are shared on the official web site.
3. The Recipe for web optimization Success
Host: Kate Toon
Subjects: web optimization, social media, content material advertising
Frequency: Each two weeks
Avg. episode time: 35 minutes
Web site: The Recipe for SEO Success
Hear on: Spotify, Apple Podcasts, Stitcher
Right here’s an web optimization podcast with a distinction: Kate Toon labels every episode “beginner” or “techie,” making it straightforward to tailor your studying.
We additionally like the brand new “toon tip” episodes, which provide a condensed overview of matters like Core Net Vitals and Google updates in underneath 20 minutes.
Previous friends embrace Rand Fishkin and Barry Schwartz—so that you’re assured to study one thing new each time.
4. web optimization 101
Hosts: Ross Dunn, Scott Van Achte
Subjects: web optimization, paid search
Frequency: Each three weeks
Avg. episode time: 30 minutes
Web site: SEO 101
Hear on: Spotify, Apple Podcasts, Soundcloud, Stitcher, iHeartRadio
web optimization 101 covers the most recent in Google updates and web optimization information—making it appropriate for entrepreneurs of all ranges.
Hosts Ross Dunn and John Carcutt beforehand led the podcast for over 11 years till John’s passing in 2021. Whereas he left large sneakers to fill, Scott Van Achte—a senior web optimization at Stepforth Web Marketing—is a wonderful co-host too.
5. Voices of Search
Host: Benjamin Shapiro
Subjects: web optimization, tech web optimization, content material advertising
Frequency: Each different day
Avg. episode time: 20 minutes
Web site: Voices of Search
Hear on: Spotify, Apple Podcasts, Google Podcasts
Searching for succinct web optimization ideas however quick on time to trawl the online? Flip to Voices of Search.
This podcast focuses on web optimization and content material advertising, with near-daily episodes spanning 10–20 minutes. Given the low dedication required per sitting, it’s far simpler to hear attentively as host Benjamin Shapiro tackles all of the helpful stuff, such as:
- Optimizing how-to content material.
- Figuring out one of the best content material codecs to your viewers.
- Cellular web optimization modifications.
- How social media impacts web optimization.
I like how clear-cut the conversations are. Notable friends embrace Dmitry Dragilev, founding father of JustReachOut.io, and Bill King, founder and host of GTO Podcast (a present for development entrepreneurs).
6. The Search Engine Journal Present
Hosts: Brent Csutoras, Danny Goodwin, Loren Baker
Subjects: web optimization, paid search, social media, entrepreneurship, content material advertising
Frequency: Each two weeks
Avg. episode time: 40 minutes
Web site: The Search Engine Journal Show
Hear on: Spotify, Apple Podcasts
Previously often known as Advertising Nerds—and, later, Search Engine Nerds—this twice-monthly present has developed since its launch in 2014 to grow to be a go-to for web optimization professionals. And for good purpose too, given the caliber of friends who’ve graced the podcast. These embrace Google’s Gary Illyes, Bing’s Christi Olson, and Snap Inc., Canada’s Matt McGowen.
Along with roping in web optimization consultants to debate trending matters, akin to futureproofing your SEO practices, the hosts run occasional giveaways and contests.
We reckon this present is greatest suited to seasoned SEOs. The conversations can get a bit technical, as within the case of this episode on enterprise site crawl management.
7. Crawling Mondays
Host: Aleyda Solis
Subjects: web optimization, tech web optimization, hyperlink constructing
Frequency: Month-to-month
Avg. episode time: 25 minutes
Web site: AleydaSolis.com
Hear on: Spotify, Google Podcasts, Apple Podcasts, Anchor, YouTube
This YouTube-to-podcast present is hosted by Aleyda Solis, whose sturdy following on Twitter speaks of her expertise.
Aside from being the founding father of digital advertising consultancy Orainti and distant work platform Remoters, Aleyda dedicates her time to creating Crawling Mondays a podcast value your whereas.
Whereas episodes are rare, there’s a lot so that you can dig into: web optimization opinions, interviews, and associated information. There are additionally how-to recommendations on constructing a successful web optimization technique, doing native web optimization, and venture administration for companies.
I notably like the standard of friends who’ve come on the present, together with Lisa Paasche, Areej AbuAli, and Marie Haynes. Right here’s one that includes our very personal Patrick Stox:
8. Search with Candour
Host: Jack Chambers-Ward
Frequency: Weekly
Avg. episode time: 45 minutes
Web site: Search with Candour
Hear on: Spotify, Apple Podcasts, Google Podcasts, Pocket Casts, Stitcher
On this podcast by digital company Candour, in-house web optimization specialist Jack Chambers-Ward covers technical and basic web optimization matters so you’ll be able to deepen your experience within the area.
There’s a little bit of all the pieces—from a dialogue on SGE and the way forward for SERPs to a enjoyable crossover with The web optimization Mindset podcast on dealing with anxiousness at conferences.
9. The web optimization Mindset
Hosts: Sarah McDowell, Tazmin Suleman
Frequency: Weekly
Avg. episode time: 40 minutes
Web site: The SEO Mindset
Hear on: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Pocket Casts
This present isn’t about web optimization—not likely, anyway. Hosts Sarah McDowell and Tazmin Suleman mix their mindset teaching and web optimization expertise to discover recommendations on constructing confidence and optimizing your web optimization profession, though we reckon a lot of their insights may be utilized throughout different roles and industries.
Often, different consultants weigh in—from scaling your web optimization expertise with Previsible’s Jordan Koene to stepping exterior your consolation zone with B-Digital’s Rejoice Ojiaku.
Right here’s considered one of my favourite episodes:
10. Adventures in Native Advertising
Host: Claire Carlile Rees
Frequency: Month-to-month
Avg. episode time: 50 minutes
Web site: Adventures in Local Marketing
Hear on: Spotify, Apple Podcasts, Google Podcasts
What does it take to execute native web optimization successfully and outrank your competitors?
Let BrightLocal’s Claire Carlile Rees present you. After a yearlong hiatus, the podcast returned in June 2023 and has saved us listening with a eager ear. Entrepreneurs like Levi Williams-Clucas and Andi Jarvis have guest-starred to debate:
There’s additionally a enjoyable phase known as Room 404, during which friends share their greatest advertising pet peeves.
11. The SaaS web optimization Present
Host: George Chasiotis
Frequency: Weekly
Avg. episode time: 45 minutes
Web site: The SaaS SEO show
Hear on: Spotify, Apple Podcasts, YouTube
This Ahrefs-sponsored podcast by advertising company Minuttia options a number of the prime minds within the SaaS trade, and George Chasiotis is aware of simply the proper inquiries to ask.
Whether or not a dialogue on technical web optimization with UpWork’s Brian Shumway or a case research on HubSpot’s web optimization technique with Bianca Anderson, you’re certain to go away every episode feeling a bit smarter.
12. The web optimization Rant
Host: Mordy Oberstein
Frequency: Month-to-month
Avg. episode time: 28 minutes
Web site: The SEO Rant
Hear on: Spotify, Apple Podcasts, Soundcloud
Mordy Oberstein isn’t only a well-known identify within the area. He heads web optimization branding at Wix and co-hosts different common podcasts, together with Fringe of the Net with Erin Sparks.
The web optimization Rant is his solo venture during which main search entrepreneurs share their unfiltered insights on being an LGBTQ+ ally in web optimization, programmatic web optimization for content material technology, and extra.
13. The SERP’s Up
Hosts: Mordy Oberstein, Crystal Carter
Frequency: Weekly
Avg. episode time: 45 minutes
Web site: The SERP’s Up by Wix
Hear on: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Stitcher
Yep, it’s Mordy once more! On this podcast by Wix, the seasoned host is joined by his colleague Crystal Carter (aka Wix’s communications head).
Collectively, they strike a enjoyable and well-paced steadiness that’s straightforward for each entry-level and seasoned entrepreneurs to observe alongside.
I notably just like the breadth and depth of matters coated; suppose Google updates and worldwide web optimization to discussions on constructing a sound content material technique and utilizing web optimization for lead technology.
14. Rankable by iPullRank
Host: Garrett Sussman
Subjects: web optimization, technical web optimization, content material advertising
Frequency: Weekly
Avg. episode time: 35 minutes
Web site: Rankable by iPullRank
Hear on: Spotify, Apple Podcasts, Google Podcasts, YouTube
For some light-hearted listening, this weekly podcast has all of it: discussions on Google updates and AI, a macro take a look at the state of web optimization, and extra technical deep dives like engaged on JavaScript web optimization bugs with Jamie Indigo.
iPullRank’s Garrett Sussman is an animated host. His informal conversations with friends, together with Jeremy Moser and Lyndon Nelson-Allen, are by no means wanting insightful.
15. The web optimization Dash
Host: Adam Gent
Subjects: web optimization, technical web optimization, product advertising
Frequency: Month-to-month
Avg. episode time: 60 minutes
Web site: The SEO Sprint
Hear on: Apple
The web optimization Dash started as a e-newsletter (and when you haven’t subscribed to it, I extremely suggest you do!) earlier than Adam Gent launched the offshoot podcast. In every episode, he chats with SEOs who work in product and engineering groups on the likes of Searchmetrics, Certainly, and Zoopla.
Whereas the podcast is scrappier when it comes to manufacturing worth—no opening credit or background music, as an illustration—the fledgling sequence already exhibits promise.
Remaining ideas
For those who’ve by no means been a terrific podcast listener, listed below are some ideas: learn the synopsis earlier than committing to an episode, and save your favorites to be able to simply return to them.
Did I miss any out? Share your ideas with me on Twitter.
