January 29, 2023

As an e-commerce enterprise proprietor, you promote your services or products in advertisements, social media posts, or emails. Usually, you’ll concentrate on driving site visitors to your web site, the place the vast majority of your new prospects are acquired. Nonetheless, in the event you’re driving all that site visitors to poorly designed product touchdown pages, you could be lacking out on some critical gross sales.

Happily an efficient, conversion-optimized product touchdown web page is inside attain! You’ll flip extra guests into prospects by together with issues like a catchy headline, high-quality photos, and call-to-action buttons.

On this publish, we’ll clarify what a product touchdown web page is and how one can create one. Then, we’ll showcase 30 wonderful product touchdown pages assured to encourage you and provide help to in your journey to turning into grasp of your ecommerce conversion fee.

Let’s get began!

Table of Contents

What Is a Product Touchdown Web page?

Put merely, a product touchdown web page is a helpful instrument designed to advertise and promote a specific services or products. As soon as guests click on on a hyperlink to this net web page, it should depart a primary impression of the merchandise and encourage them to buy it.

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Touchdown Web page

A touchdown web page is a singular net web page that usually serves a novel advertising goal. As an illustration, this web page could also be designed to assist e-commerce transactions, seize e mail leads, or talk a ‘coming quickly’ message.

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You could be questioning how product touchdown pages differ from product pages. Though each can promote merchandise, touchdown pages are optimized for conversions. They often take away menus, unrelated content material, or hyperlinks to different pages in your web site.

You’ll be able to embrace hyperlinks to your product touchdown pages in paid advertisements, e mail newsletters, or social media posts. When customers go to the web page, they’ll see a conversion funnel for whichever product you’re attempting to promote.

Listed below are just some gadgets you could possibly promote on a product touchdown web page:

  • Bodily merchandise out of your on-line retailer
  • Digital merchandise similar to e-books or on-line programs
  • Subscriptions on your membership website

Finally, the purpose of a product touchdown web page is to extend conversions. There are a lot of other ways to do that, however let’s talk about some finest practices when creating your product touchdown web page.

Find out how to Create the Good Product Touchdown Web page 

When designing your product touchdown web page, it’s vital to focus solely on promoting your product. Whereas lead technology touchdown pages would possibly goal to achieve new sign-ups, product touchdown pages ought to spotlight a selected merchandise’s primary options and promoting factors.

That will help you get began, listed here are our ideas for making a well-designed product touchdown web page:

  • Maintain it easy: A touchdown web page ought to concentrate on a single purpose, similar to making a sale or capturing a lead. Keep away from distracting the customer with pointless hyperlinks or data.
  • Use high-quality photos: Whether or not you’re selling a bodily product or digital merchandise, any images needs to be engaging in order that guests need to make a purchase order.
  • Use Video: The video needs to be effectively produced and successfully talk the worth proposition and name to motion. Research present that together with a video on a touchdown web page can result in a 2-3x on conversions in comparison with a touchdown web page with out video.
  • Add a catchy headline: Since headlines are the very first thing guests will see in your product touchdown web page, be sure to seize their consideration instantly.
  • Have a compelling worth proposition: Clarify to your guests why your services or products is clearly the most effective resolution to their drawback or want.
  • Characteristic social proof: Usually, consumers need to see optimistic evaluations and buyer testimonials earlier than shopping for your merchandise.
  • Embrace a Name to Motion (CTA): To encourage guests to grow to be prospects, you possibly can embrace CTA buttons in a number of locations on the product touchdown web page.
  • Whitespace: Use whitespace to create hierarchy, enhance legibility and separation. Orderly and constant alignment can create a way of stability and group.
  • Typography: Think about your selection of font households, sizes, line spacing and font colours. Be certain that the customer can simply learn and perceive the data.
  • Use a shade scheme: A shade scheme can evoke completely different emotions, moods and feelings, that creates a sure ambiance. Begin off with a restricted and cohesive palette that displays your services or products’s worth and identification.

Though these components are sometimes included on product touchdown pages, you could have plenty of design freedom. Finally, you’ll want to contemplate your model and the product you’re selling. This can provide help to create a touchdown web page that highlights your primary promoting factors and results in a excessive conversion fee!

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30 Wonderful Product Touchdown Pages to Encourage You

Earlier than you begin constructing your first product touchdown pages, you’ll most likely need some inspiration. That will help you get began, listed here are among the finest product touchdown web page examples!

1. Bellroy

Bellroy product landing page

What makes this a very good product touchdown web page?

  • Bellroy’s primary promoting level is its slim pockets. The product touchdown web page features a slider that compares the Bellroy product to conventional wallets to promote this characteristic. Putting this interactive animation on the prime of the web page can successfully hook new guests.
  • The slogan “The identical capability, with out the additional bulk” instantly explains the product’s objective.
  • After the promotional materials, Bellroy makes it straightforward to purchase its wallets. Plus, these are organized into differing kinds. Based mostly on what prospects carry day by day, they’ll select and buy a pockets that meets their wants.

2. Copper Cow Coffee

Copper Cow Coffee landing page

What makes this a very good product touchdown web page?

  • This product touchdown web page begins with the motion phrase “Construct your good espresso subscription”. With this easy sentence, Copper Cow Espresso establishes who its goal prospects are and the way they’ll profit from these merchandise.
  • Reasonably than selling single baggage of espresso, Copper Cow Espresso is selling a subscribe-and-save possibility. Since this comes with a reduction and supply comfort, it may result in extra conversions.
  • Copper Cow Espresso can be clear about what’s included in every product field. Plus, new prospects can create customized espresso packing containers.
  • If guests are nonetheless deciding whether or not to purchase this espresso, they’ll learn testimonials from glad prospects.

3. Apple Airpods Max

Apple AirPods Max

What makes this a very good product touchdown web page?

  • What makes Apple stand out from different manufacturers is its beautiful visuals. The corporate showcases the AirPods Max headphones all through this product touchdown web page with aesthetic and fascinating graphics.
  • Apple consists of close-up movies of the product in order that guests can see the standard for themselves — paired with descriptive textual content, the media absolutely encompasses all of the options of the AirPods Max.
  • The web page primarily makes use of a easy black-and-white shade scheme. It makes the product’s colours pop, drawing consideration to its design.
  • Whilst you scroll by the product’s options, the sticky header stays on the prime of the web page. This makes it straightforward to purchase Apple headphones at any time.

4. Maserati MC20

Maserati landing page

What makes this a very good product touchdown web page?

  • The Maserati MC20 is a luxurious automotive which is conveyed proper from the beginning. This touchdown web page lets the product converse for itself by together with high-quality photos of the outside, inside, and engine.
  • Top-of-the-line options of the brand new Maserati is its pace. Guests can press and maintain the spacebar to simulate the automotive’s energy. This can take them from 0 to 100km/h whereas watching a speedometer and listening to sound results.
  • By clicking on Buying Instruments within the footer, potential prospects can begin constructing their first Maserati MC20. Alternatively, they’ll have the ability to discover dealerships and schedule take a look at drives.

5. Absurd Design

Absurd Design product landing page

What makes this a very good product touchdown web page?

  • Absurd Design was created by an impartial artist who needed so as to add a artistic, human contact to any mission. So, it is smart that this touchdown web page options distinctive and expressive art work. This provides to the attractiveness of the online design whereas selling the service.
  • There’s a portfolio of commissions from earlier purchasers. It portrays the design providers in many alternative methods.
  • Absurd Design incorporates a number of calls to motion on this touchdown web page. As an alternative of selling a bodily product, it encourages guests to grow to be a member to see the brand new art work. Plus, the creator provides a way of urgency by saying there aren’t many seats obtainable.

6. Square

Square product landing page

What makes this a very good product touchdown web page?

  • With a extra minimal design and shade palette, Sq. offers an expert touchdown web page for its sq. reader. Limiting flashy components permits guests to concentrate on the product and its primary options.
  • On the prime of the web page, Sq. attracts in new prospects with a easy however clear headline. The decision-to-action button additionally consists of clear pricing to encourage conversions.
  • This product touchdown web page options many high-quality photos of the Sq. reader getting used. New guests can see its dimension and the way it will work with completely different gadgets.
  • To make sure each query is answered, the underside of the web page features a Steadily Requested Questions part.

7. Draggable

Draggable landing page

What makes this a very good product touchdown web page?

  • Draggable has a easy however extremely efficient touchdown web page for its product. To discover its drag-and-drop JavaScript library, you possibly can bodily drag and drop completely different design components on the web page.
  • All of Draggable’s options are proven with distinctive animations. For instance, prospects can commerce completely different components within the Doc Object Mannequin (DOM). Beneath this characteristic, the designers have enabled guests to rearrange completely different constructing blocks.
  • Plus, it’s straightforward to begin utilizing Draggable. New prospects can merely click on on the Obtain button. If guests want additional convincing, there are additionally hyperlinks to documentation and wonderful examples of the product in motion.

8. Orangina

Orangina landing page

What makes this a very good product touchdown web page?

  • Orangina rejected the standard touchdown web page format and positioned all the data above the fold. As an alternative of getting to scroll by a prolonged web page, guests can instantly see the corporate’s completely different merchandise.
  • Orangina included all of the completely different flavors of fruit juices in a grid. After hovering your mouse over a selected product, you’ll see an animation with an motion button to see extra particulars.
  • Potential prospects may see the corporate’s core values. By promoting that each product comprises actual fruit juice, Orangina reassures guests that they’re receiving a high-quality drink.

9. Helix Sleep

Helix mattresses landing page

What makes this a very good product touchdown web page?

  • This product touchdown web page begins with the headline “Mattresses for each physique”. It instantly tells guests that they’ll discover a mattress that fits their sleeping wants.
  • Though Helix makes many mattresses, they’re organized by firmness. Because of this, potential prospects can select between comfortable, medium, and agency feels. Helix additionally acknowledges that taller individuals and youngsters will want extra particular choices.
  • Helix features a hyperlink to a sleep quiz to allow guests to search out the appropriate sort of mattress. It will possibly forestall prospects from having to return merchandise.

10. Cowboy 4

Cowboy landing page

What makes this a very good product touchdown web page?

  • When guests click on on this touchdown web page, the Cowboy 4 is proven in a high-resolution video. As you scroll, you possibly can see close-up views of particular options just like the gears and the detachable battery.
  • One of many primary promoting factors is the bike’s compatibility with telephones. Subsequently, Cowboy exhibits the wi-fi cellphone charging and the app integration in lots of photos. New prospects can see how this bike makes navigation simpler.
  • Cowboy additionally provides a free take a look at journey to check out the bike earlier than shopping for it. This CTA is proven all through the web page, in addition to within the header and footer.

11. Daily Harvest

Daily Harvest landing page

What makes this a very good product touchdown web page?

  • One other minimal product touchdown web page is from Every day Harvest. This firm showcases easy and brilliant images of its ginger and greens juice mix. Plus, prospects can see the person wholesome elements earlier than they’re blended.
  • To advertise wholesome dwelling, Every day Harvest is clear about product elements. Together with this checklist, there’s details about how every ingredient tastes, in addition to its dietary worth.
  • New prospects can determine whether or not to purchase this product based mostly on the evaluations. This part will present star rankings and ideas from different prospects.

12. Oura Ring

Oura Ring landing page

What makes this a very good product touchdown web page?

  • When designing your product touchdown web page, you’ll need new guests to know what your product is and what it does. Oura Ring does this efficiently. From the get-go, guests perceive that these good rings can monitor their well being and health.
  • Oura Ring’s viewers will possible marvel how these rings can profit their day by day lives. This touchdown web page solutions these questions by together with detailed statistics about how present members improved their well being.
  • Lastly, Oura Ring acknowledges its opponents. On this touchdown web page, there’s a be aware that coronary heart fee is extra precisely measured from the finger slightly than the wrist. This information differentiates good rings from smartwatches.

13. Recess

Recess landing page

What makes this a very good product touchdown web page?

  • Recess’s model is all about lifting your temper. To advertise its drinks and powders, the Recess product touchdown web page has a peaceable design and pastel shade palette.
  • Additional aligning with this model, the background is a blue sky with puffy white clouds. Then, the Recess drinks seem to carry into the sky with movement animations.
  • For brand spanking new prospects, Recess directs them to buy sampler collections. This permits indecisive guests to strive completely different drinks and discover their favourite taste.

14. Asana

Asana Forms landing page

What makes this a very good product touchdown web page?

  • Asana goals to unravel the issue of managing a number of work requests inside one group. On its touchdown web page, the corporate claims that the Asana Kinds characteristic could make this course of simpler.
  • When potential prospects go to this web page, they’ll see three primary advantages of Asana Kinds. The instrument can allow them to simply arrange requests, customise types, and scale back handbook work.
  • Many groups will need to kickstart their workflow slightly than construct them from scratch. Asana features a checklist of templates that prospects can use for work requests, net design, and IT requests.

15. Monday.com

Monday.com landing page

What makes this a very good product touchdown web page?

  • One other firm that is aware of its viewers is Monday.com. On the touchdown web page for its mission administration software program, new prospects can select which tasks they’ll be engaged on.
  • Subsequent to particular options, Monday.com consists of movies of the primary dashboard. These present the product’s ease of use.
  • Since this software program is meant to make groups extra environment friendly, Monday.com options precise statistics from a shopper. Utilizing Forrester for instance, the corporate exhibits a rise in Return On Funding (ROI), web worth, saved hours, and assembly discount.

16.  Mango Languages

Mango Languages landing page

What makes this a very good product touchdown web page?

  • In distinction with its colourful brand, Mango Languages makes use of a extra minimal design for its product touchdown web page. To match the “Language is an journey” slogan, there’s a video that auto-plays footage from completely different locations and cultures.
  • When customers need to be taught concerning the language-learning app, they’ll instantly see its excessive star rankings on Google Play and the Apple Retailer. Mango Languages even claims to have increased rankings than its opponents.
  • Mango Languages additionally clearly defines how its app works. You’ll begin by studying a brand new language with a examined linguistic methodology. Then, utilizing voice expertise, you possibly can take a look at your expertise in comparison with native audio system.

17. ClickUp

ClickUp landing page

What makes this a very good product touchdown web page?

  • ClickUp introduces its time-saving mission administration instrument with the efficient headline “Get extra accomplished in much less time”. It is a easy approach to summarize the product and remedy an issue for patrons.
  • This product touchdown web page shows the assorted methods you possibly can view and arrange your mission calendar.
  • Prospects may see particular time-saving options. ClickUp integrates quick movies of its dashboard to point out how straightforward it’s to create timesheets, payments, milestones, and extra.

18. Olipop

Olipop product landing page

What makes this a very good product touchdown web page?

  • As a soda producer, Olipop realizes the adverse notion of the drink. To fight this, its product touchdown web page options the slogan “Scrumptious soda that’s truly good for you”.
  • To spice up model recognition, Olipop advertises six completely different flavors in a sampler pack. New guests can see the dietary advantages of this product and simply buy it from the touchdown web page.
  • Plus, a desk immediately compares Olipop with different soda manufacturers. This exhibits that Olipop has much less sugar and energy, which might attraction to a health-conscious purchaser.
  • Olipop additionally consists of articles from fashionable information sources to spice up the corporate’s credibility.

19. Tala

Tala landing page

What makes this a very good product touchdown web page?

  • The touchdown web page for Tala’s mango snacks incorporates a darkish background and white textual content. This attracts extra consideration to the brilliant yellow product photos.
  • Tala’s promoting level is that it solely makes use of one ingredient. The touchdown web page emphasizes this characteristic with minimal textual content.
  • New prospects should purchase this product immediately from the touchdown web page. They’ll additionally simply enter their e mail handle to subscribe to the corporate’s e mail publication.

20. Dollar Shave Club

Dollar Shave Club landing page

What makes this a very good product touchdown web page?

  • Greenback Shave Membership designed the touchdown web page to match the product itself. As an alternative of utilizing model colours, the background, textual content, and buttons use the brand new trimmer’s shade palette.
  • Like the remainder of the Greenback Shave Membership web site, the textual content has components of humor and character.
  • To focus on the brand new options of this product, there’s a close-up, revolving animation. It strikes as guests scroll by the checklist of options.
  • Greenback Shave Membership additionally immediately compares this product with an older model. This exhibits new prospects that they’re continuously discovering new and revolutionary methods to enhance their merchandise.

21. Sandland

Sandland landing page

What makes this a very good product touchdown web page?

  • Sandland’s product touchdown web page options calm, stress-free visuals. To match its sleep-focused model, there’s a slowly transferring animation behind the product picture.
  • The corporate makes it straightforward to right away buy sleeping tablets and even choose a subscribe-and-save possibility.
  • Since individuals need to be assured that they’re receiving a examined product, Sandland consists of the analysis behind the elements. This exhibits guests how components like valerian root and magnesium will enhance their sleep.
  • Sandland additionally compares its sleeping drugs with different corporations, highlighting the product’s primary options.

22. Stripe

Stripe landing page

What makes this a very good product touchdown web page?

  • By including the headline “We constructed Checkout so that you don’t must”, Stripe instantly solves an issue for guests. It introduces Stripe Checkout as a beginner-friendly approach to create cost pages.
  • Subsequent to every key characteristic is an animation of the checkout web page. As an alternative of merely studying concerning the product, guests will see it in real-time.
  • Stripe additionally breaks down the completely different pricing choices intimately. By making this data clear, potential prospects don’t have to fret about sudden charges.

23. Beardbrand

Beardbrand landing page

What makes this a very good product touchdown web page?

  • To promote its new perfume line, Beardbrand brings an aura of sophistication and class to its product touchdown web page. With an earthy shade palette, prospects are instantly launched to the wealthy Previous Cash scent.
  • It may be tough to promote cologne on-line as a result of guests can’t bodily odor it. Nonetheless, Beardbrand describes every scent’s main notes and perfume household. Plus, there are hyperlinks to cologne samples and customized kits.
  • There’s a story behind every perfume. This makes the product touchdown web page rather more participating and enjoyable to learn.

24. Hilma 

Hilma landing page

What makes this a very good product touchdown web page?

  • Each component within the net design is deliberately created to mix with Hilma’s web site. The purple background even matches the product’s label. With orange motion buttons, any new prospects can simply navigate by the product touchdown web page.
  • There are icons that characterize Hilma’s clear and pure elements. These are featured with the corporate’s calming model colours.
  • In distinction to the included elements, Hilma options its zero-tolerance coverage. This brilliant purple checklist exhibits prospects the corporate’s dedication to wholesome existence.
  • On the backside of the web page, customers can see and filter evaluations from earlier prospects.

25. Memorisely

Memorisely landing page

What makes this a very good product touchdown web page?

  • Since this touchdown web page advertises an online design bootcamp, it is smart that it’s straightforward to navigate. The designers embrace a desk of contents that sticks to the aspect of the web page in order that customers can rapidly discover the data they want.
  • Earlier than customers enroll, they’ll see an in depth schedule of the web programs. By having this data beforehand, prospects can match the dwell periods into their day by day lives.
  • Memorisely can be clear about pricing. This units them other than different course suppliers and makes studying extra accessible.

26. TKEES

TKEES landing page

What makes this a very good product touchdown web page?

  • TKEES introduces its new shoe assortment with a product video. It mechanically exhibits guests clips of the sandals being worn.
  • The touchdown web page’s design and format match effectively with the marketed merchandise. Since TKEES promotes timeless and traditional shades, the web page options a mixture of impartial colours.
  • Clearly seen motion buttons direct customers to buy new merchandise. These hyperlink to 2 completely different variations relying on the client’s wants.

27. Behave

Behave product landing page

What makes this a very good product touchdown web page?

  • Rejecting a minimal shade scheme, Behave makes use of vivid shades for this touchdown web page. It displays the bright-colored gummies and makes the web page extra distinctive and fascinating.
  • Behave primarily makes use of photos and graphics as an alternative of huge blocks of textual content. Limiting any pointless data attracts extra consideration to the sweet itself.
  • There are optimistic evaluations from fashionable magazines like Enterprise Insider. Since Behave is competing with well-known sweet corporations, these testimonials can enhance model consciousness.

28. Webflow

Webflow landing page

What makes this a very good product touchdown web page?

  • Webflow introduces its Content material Administration System (CMS) with a video of various web sites constructed with the software program. It is a extra interactive component than a easy static portfolio.
  • On this product touchdown web page, Webflow defines its audience. Prospects like designers, editors, or builders can learn the way the CMS can enhance their workflows.
  • As guests scroll, the header sticks to the highest of the web page. This lets potential prospects simply enroll or contact the gross sales group for extra data.

29. Elegant Strand

Elegant Strand landing page

What makes this a very good product touchdown web page?

  • Elegant Strand sticks to a easy black-and-white shade palette to enrich its sleeping pillows. This design additionally makes the touchdown web page extra cohesive as a complete.
  • Within the product description, the pillows are described as hotel-quality. Including options like goose-down filling and Italian craftsmanship, the merchandise appear extra luxurious and high-end.
  • Though this touchdown web page goals to promote Elegant Strand pillows, there’s additionally an choice to “Full your bed room”. By recommending comparable merchandise, the corporate can enhance its common order worth.

30. Ugmonk

Ugmonk landing page

What makes this a very good product touchdown web page?

  • Since Ugmonk created a desk organizer, it is smart that its product touchdown web page has a minimalistic design. Similar to the product, the format removes any pointless muddle.
  • There are a lot of movies of the product in use to promote its versatility. The clips inform guests that they’ll configure the Collect organizer to their distinctive desk areas.
  • The motion assertion “Win the battle towards muddle” is positioned proper subsequent to the store buttons. This component prompts guests to take management of their desks by buying the organizer.
  • In contrast to different product touchdown pages, Ugmonk additionally hyperlinks to weblog posts. Earlier than buying the product, potential prospects can learn concerning the firm’s historical past.

Create Spectacular Product Touchdown Pages

After creating services or products for your corporation, you’ll need to create customized touchdown pages for them. A product touchdown web page will summarize the primary options and advantages of your gadgets to new guests. With the appropriate design, these pages can enhance your conversion fee.

On your touchdown web page, you would possibly create aesthetic graphics just like Apple Airpods Max. Alternatively, you could be impressed by Draggable’s participating animations. No matter your area of interest, you’ll have the ability to create a well-designed touchdown web page that aligns along with your model, tone, and goal buyer.

When you design your first product touchdown web page, you could not know how one can promote it. At DreamHost, we offer skilled advertising providers that will help you increase your attain and achieve new prospects!

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