September 30, 2023

Microsoft has up to date its search engine, Bing, with synthetic intelligence (AI) expertise powered by OpenAI’s GPT-4 mannequin.

This implies which you could now chat with Bing. And that, along with the common checklist of hyperlinks, the search engine can even summarize knowledge on the web to reply your questions.

Like this:

an example of summarized data in Bing for "what are bing’s ai-generated serp features" query

Let’s dive into what Bing AI is and the way you should utilize it to help your content material creation efforts.

What Is Bing AI?

Microsoft launched the brand new AI-powered Bing in February 2023, together with an up to date model of the Microsoft Edge browser.

The brand new Bing makes use of GPT-4, the most recent iteration of OpenAI’s Generative Pre-trained Transformer (GPT) giant language mannequin (LLM). It’s the follow-up to GPT-3.5, which ChatGPT makes use of.

This main replace provides customers new methods to look.

Searchers can now additionally use Microsoft’s Bing AI chatbot to get concise, AI-generated responses.

"Welcome to the new Bing" page

Customers can nonetheless use the normal search bar. However even these have been up to date.

Some search outcomes pages now function AI-generated snippets.

AI-generated snippet in Bing for "what is the neutrino phenomenon" search

And as of August 29, 2023, these updates at the moment are available on all browsers.

Let’s check out all the brand new options the brand new Bing has to supply.

3 Bing AI Options

Bing has three new AI-powered options. Each permits for a special means to make use of the search engine.

1. Bing Chat

Bing Chat is an in-browser AI-powered chatbot. It might probably reply to various prompts successfully, concisely, and conversationally.

It really works identical to ChatGPT, however can present extra up-to-date info.

The generative AI mannequin behind Bing Chat makes use of the identical coaching knowledge as older ChatGPT fashions. It additionally goes by pages listed by Bing to lookup knowledge in actual time. Which implies it may reply queries about present occasions.

Use Bing Chat to get solutions to primary or complicated queries, summarize info, generate artistic works, and extra.

Bing Chat response for "what is a supernova" search query

Go to the Bing homepage, click on on the “Chat” button in the primary navigation bar or by a persistent sidebar in the primary browser.

Bing homepage with “Chat” button highlighted

You can too tweak Bing Chat’s responses by selecting from three completely different settings:

  • Extra Inventive
  • Extra Balanced
  • Extra Exact
"Choose a conversation style" section in Bing Chat

Every setting generates responses with a special tone and stage of element.

The “Extra Exact” setting prioritizes brevity. It generates responses that reply your query shortly however merely.

“More Precise” Bing Chat response for "what is a supernova" search query

The “Extra Inventive” setting takes a longer-form method. It provides extra element and persona.

“More Creative” Bing Chat response for "what is a supernova" search query

Bing Chat can even seem on SERPs, mechanically producing solutions to related queries.

an example of Bing Chat appearing on SERP for "what features does semrush have" query

You’ll be able to discuss to Bing Chat as you’d ChatGPT, having fluid discussions about any subject.

Alternatively, you should utilize it as a wise assistant whereas utilizing Bing within the conventional means.

After producing a solution to your search question, the Bing Chat SERP function provides a number of follow-up questions which you could click on on to make use of as prompts. You need to use this function to delve deeper into subjects with out opening web site hyperlinks.

an example of follow-up questions in Bing Chat SERP feature for "what is a supernova" query

Take be aware: Info that Bing Chat generates could also be inaccurate. So make certain to confirm essential info.

Bing Chat is an evolving function. Microsoft launched a variety of latest options in Could 2023, together with voice instructions, photographs in responses, and a chat historical past log.

The corporate has additionally launched a Bing Chat widget which is offered on each iOS and Android gadgets.

2. Bing AI SERP Options

The Bing replace additionally built-in brand-new AI-powered options with conventional Bing outcomes pages. This provides extra info to the present outcomes web page options.

The brand new options differ from their conventional counterparts by utilizing AI to synthesize info from numerous sources. And generate a extra balanced and complete reply.

Some queries return a featured snippet type textual content field on the prime of search outcomes.

a featured snippet style text box at the top of Bing search results for "compare living in spain and france"

Hovering over the data icon confirms the content material inside is “generated utilizing AI based mostly on a number of on-line sources.”

"This summary was “generated using AI based on multiple online sources” box

Every supply is clearly labeled and accessible by clicking on the related sentence or on the URLs under.

an example of linked sources in Bing featured snippet

For those who use Microsoft Edge, a few of these AI-generated featured snippets additionally provide follow-up questions under the primary info. These are much like the Folks Additionally Ask questions on Google SERPs.

an example of follow-up questions below the main information when using Microsoft Edge

Clicking on one will take you into Bing Chat, the place you’ll get a brand new AI-generated reply to the follow-up query. Once more, the sources of knowledge seem within the type of URLs.

Bing Chat’s answer to a follow-up question "what language do they speak"

Different queries return an AI-generated “story” function. This carousel gallery of textual content and pictures summarizes the subject step-by-step.

an AI-generated “story” feature

Every slide shows the sources Bing Chat retrieved the data from so you may delve deeper into the subtopics at will.

Lastly, Bing Chat additionally seems within the right-hand sidebar on some SERPs. It mechanically generates a concise reply to your question, citing sources.

an example of Bing Chat appearing in the right-hand sidebar on SERP

Comply with-up questions are under the abstract. A “Let’s chat” button additionally takes you on to the primary Bing Chat interface, the place you can begin a extra fluid dialog.

3. Bing Picture Creator

Bing Picture Creator is one other new AI-powered function constructed into the up to date Bing. It makes use of OpenAI’s DALL-E 2 expertise to create paintings or photographs based mostly on person prompts.

DALL-E 2 is the most recent iteration of OpenAI’s image-focused deep studying mannequin. It launched in early 2022, a 12 months after OpenAI launched the unique DALL-E.

It makes use of the identical basic expertise as OpenAI’s GPT fashions. However its coaching knowledge consisted of text-image pairs moderately than solely textual content.

Because of this, it may perceive the connection between textual content and pictures. This permits it to generate photographs from textual content prompts.

Bing Picture Creator is accessible from Bing Pictures by clicking the “Create” button.

“Create” button highlighted in Bing Images

The homepage has a search bar which you’ll be able to enter primary or detailed prompts into.

Bing Image Creator homepage

It additionally has a gallery of photographs you should utilize as inspiration for prompts.

Bing Image Creator gallery of images

Enter a immediate, click on “Create,” and Bing will generate a gallery of 4 photographs.

The extra detailed your immediate, the higher the outcomes can be. You’ll be able to add modifiers to your immediate topic to generate photographs in particular kinds or with extra options.

A primary immediate like “an apple orchard” will return comparatively generic photographs.

Bing Image Creator results for “an apple orchard”

Modifying that very same immediate with adjectives and kinds returns vastly completely different outcomes. The under photographs got here from the immediate “an apple orchard, summer season, blue sky, photorealistic.”

Bing Image Creator results for “an apple orchard, summer, blue sky, photorealistic”

You’ll be able to replace your immediate so as to add extra topics, too. The next outcomes got here from the immediate “an apple orchard, summer season, blue sky, photorealistic, canine in foreground, white tower on horizon.”

Bing Image Creator results for “an apple orchard, summer, blue sky, photorealistic, dog in foreground, white tower on horizon”

Whenever you’re proud of the pictures, you may click on on every to see a bigger model, share, or obtain it.

For those who’re producing AI photographs to make use of in your web site content material, make certain so as to add alt textual content. That is essential to make sure accessibility. It additionally helps search engines like google and yahoo perceive your picture content material, making it essential for picture search engine optimisation.

You need to use the Semrush Web site Audit device to scan your complete web site and discover lacking picture alt textual content.

Site Audit tool helps you identify images with missing alt text

4 Methods to Get the Most Out of Bing AI

Need to use Bing AI to its full potential? And pace up your analysis and content material creation within the course of?

Listed below are 4 issues you are able to do: 

1.Use Bing as a Conventional Search Engine

Essentially the most primary means to make use of Bing is to proceed to deal with it as a standard search engine. You’ll be able to enter any question into the search bar and get related outcomes, pulled from Bing’s index of webpages.

However the SERP itself can be extra helpful and informative in comparison with the outdated Bing.

Bing’s new AI SERP options (that we mention above) enhance the search expertise by offering concise summaries to reply your queries or including additional context.

2. Use Bing to Generate or Rephrase Content material

Let Bing provide help to get began in your drafts.

You’ll be able to ask Bing Chat to:

  • Provide you with content material concepts for particular subjects
  • Write an intro for a selected subject
  • Counsel titles and meta descriptions based mostly on weblog title
  • Rephrase paragraphs to make them extra concise
  • Rephrase paragraphs to make them match a selected tone of voice

For instance, let’s ask Bing to jot down an intro for an article on the advantages of home made pet food.

Merely enter a immediate that claims, “Generate an introduction for an article about the advantages of home made pet food.”

“Generate an introduction for an article about the benefits of homemade dog food” query in Bing

If the generated intro isn’t fairly proper, then ask Bing to make tweaks. For instance, “That’s too lengthy. Are you able to shorten it for me?”

Bing’s response to “That’s too long. Can you shorten it for me?”

It might probably even assist counsel titles and meta descriptions to go alongside your content material.

Bing helps users suggest titles and meta descriptions for content

All the time you’ll want to edit something AI generates for accuracy, readability, and tone.

The knowledge that AI generates isn’t at all times correct or unique. So make certain to fact-check your article earlier than publishing.

Professional tip: Verify your content material for readability, search engine optimisation, and originality inside seconds. Merely copy-and-paste your content material into the search engine optimisation Writing Assistant.

SEO Writing Assistant tool checks your content for readability, SEO, and originality

3. Use Bing to Reformat Your Textual content

Relying on the complexity of your question, Bing can generate responses in numerous codecs, together with:

  • Pure textual content paragraphs
  • Numbered lists
  • Bullet-point lists
  • Formatted tables

You may get it to generate info in a selected format by together with the instruction in your immediate.

For instance, ask Bing to “examine the climate in NYC and LA in a desk.”

an example of “compare the weather in NYC and LA in a table” query in Bing

Bing Chat will generate a desk that compares the common temperature and precipitation of the 2 cities.

If you’ll want to change items of knowledge within the desk, merely ask Bing Chat to do it.

Let’s return to the instance above. The typical temperature is measured in Fahrenheit. For those who’d moderately the temperature in Celsius, simply ask Bing to “convert the temperature to Celsius.”

“convert the temperature to Celsius” query

4. Use Bing to Generate Pictures

Lastly, entry Bing Picture Generator by Bing Chat.

Ask it to create a picture with directions and it’ll generate a picture utilizing DALL-E 2 immediately within the chat feed.

"create an image of a street in LA at night while its raining, anime art style" query in Bing Image Generator

How Bing’s AI Options Might Have an effect on Bing search engine optimisation

Bing’s AI chat options may change how the search engine works. Which might immediately have an effect on SEO (search engine optimisation).

Right here’s how we expect AI may have an effect on search engines like google and yahoo and person habits:

Informational Content material Would possibly Get Much less Clicks

AI can now reply many easy queries. Which implies folks gained’t have to click on on hyperlinks to get solutions.

They will merely ask a query, get a solution, after which exit the search engine. All inside seconds.

That is very true for easy queries with clear, well-defined solutions. For instance, “What’s a neutrino?” or “When was Michelle Obama born?”

Firms Might Have to Create Extra In-Depth Content material

Since informational content material might get fewer clicks, in-depth content material and unique analysis may find yourself doing higher in search outcomes.

Bing Chat can cite unique knowledge in conversations and hyperlink again to its supply.

Anybody involved in studying the methodology or thought processes behind this analysis, or getting extra info on it, usually tend to go to the web site to search out out extra.

Content material Optimization Will Change

Since Bing Chat and the AI-generated SERP options each comprehensively cite their sources, new methods to optimize content material might seem.

Optimizing content material to go well with the brand new Bing may imply ensuring that your content material will get pulled into an AI-generated response.

There are not any research exploring the click-through fee from these citations but. Nonetheless, it could possibly be price concentrating on these AI responses down the road.

Key phrases Could Change into Extra Conversational

As a result of Bing Chat mimics how people communicate, key phrases that use a extra conversational tone could also be prioritized over ones that use a extra formal tone.

As an alternative of typing “greatest lodges London” somebody might ask “The place’s the very best resort to remain in London?” or “The place’s the very best place to remain in London for $100 per night time?”

Goal to incorporate them in your textual content with out making it learn unnaturally. It will enhance its general search engine optimisation.

It might additionally make your content material extra seen to AI instruments like Bing Chat.

AI Will Have an effect on Bing’s Market Share

One other consideration to make is how the launch of Bing’s AI options will have an effect on the search engine’s market share.

In March of 2023, Microsoft introduced in a blog post Bing has crossed 100M each day energetic customers for the primary time. This got here only a month after the launch of its new AI options.

Microsoft was the primary to combine AI instruments with its search engine with the Bing replace. However it gained’t be the final.

However Google has already adopted go well with. It’s launched a trial model of its personal AI search assistant, Google Bard. You’ll be able to entry Bard by a waitlist.

If you wish to energy up your content material creation course of with AI, then take a look at these instruments:

That means, you may create optimized content material in half the time. Which implies rating higher and reaching extra folks with much less effort.

AI options like these within the new Bing will change how all of us search, opening up new avenues to info.